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Trademarks: Importance and Why Register Them?
KANIKA AERI
Author - Kanika Aeri
A trademark can be a device, brand, heading, label, ticket, name, signature, word, letter, numeral, shape of goods, packaging or combination of colours or any combination thereof, which is capable of being represented graphically and distinguishes the goods or services of one person from those of others. When starting a new business, there are so many aspects that need to be taken care of for setting up a business. The trade mark may not be a priority. Regardless of the size of the business, as a business person or corporate executive, it is essential to understand the importance of a trade mark for a business.
« Read more » to know main reasons as to why a trade mark is important for your business.
KANIKA AERI
Intellectual Property Consultant having 17+ years of experience. Have handled several complex matters for a wide range of clients including big corporate houses, small & mid-size traders & individuals. Have a well-rounded experience of IP laws and been advising, strategizing & managing the IP portfolios including trade marks, copyright & designs of national and international clients. Also assisted on issues pertaining to IP licensing, Assignment, auditing, contract drafting and due diligence.
Sophie Asveld
February 14, 2019
Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say.
Sophie Asveld
February 14, 2019
Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say.