What is Return and Refund Policy and why is it important to have it?

Considering the stringency of the consumer rights and protection and applicability of the Consumer Protection Act, 2019, it has become a very crucial parameter to comply with . Under these policies, return and refund provisions are laid out stating clearly the terms and conditions applicable with respect to the product/commodity/services offered from the e-commerce platform to the buyer from the seller. It includes provisions where they have to give consumers an opportunity to claim for it against the product purchased by them on the grounds of false representations and misleading information given through their advertising and marketing of that product by fixing the liability of these platforms so as to check upon the unfair trade practices.

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