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What is a Marketing Agreement? 

Marketing Agreement sets forth the terms and Conditions under which the parties specify their roles and responsibilities, Consideration, Scope of work, Rights of the parties and engage themselves in activity which promote their product or services. This Agreement can be created either by the marketer or by the client. Marketers help their clients in capturing the market by introducing new promotion techniques, marketing strategies and expanding business through various promotion tools such as brochures, newspaper , website ,advertisement etc. 

Why it is Important? 

Marketing Agreements creates a legal binding relationship between the parties to the contract. The main prospect of this Agreement is to increase the sales and revenue from selling or promoting goods and services. It also increases the capability to compete with its competitors in the market, it sets out the strategies to achieve the objective of the Agreement and also protect both the parties in the event of legal actions.

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