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Brand Licence Agreement | Download Free Template
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What is a Brand License Agreement?
A Brand license agreement is a business contract shared between two parties. A licensor, who owns the product or brand; and the licensee, who purchases the license with the intent to work with the existing product or brand. Simply put, it is a contract that allows one company to use another company’s intellectual property.
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Why is it important?
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Brand licensing partnerships allows brands/licensors to explore and expand into new product lines
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It help in significant expansion of their customer base.
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It’s much easier for your brand to reach new markets with a licensing deal
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It reduces the risks for both parties involved.
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Sophie Asveld
February 14, 2019
Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say.
Sophie Asveld
February 14, 2019
Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say.